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29 Ways to Increase Customer-Generated Social Content

Brands need customers to post publicly from their location: Not only are 43% of consumers more likely to make a purchase after learning about it from friends on social media, but research shows that a friend’s social media post about a brand is much more influential on purchasing decisions than a post from the brand itself.

In short, when customers are active on social at your property, it’s free marketing for your brand. But how can you create an Instagram-worthy space (or upgrade the one you’ve already got)?

We created this delightfully short guide to help.

In this eBook, you’ll learn…

The benefits of customer social posts (it’s free marketing!)

Proven tactics to inspire visitors to post on social

Tips on engaging with influencers on-location

Leveraging customer-generated content to boost engagement

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